About SportFloor

North West Rubber Ltd., (NWR) was founded in 1968 in Pitt Meadows, British Columbia, Canada.

In the late ’60’s and early ’70’s, the company picked up scrap tires and buffings from the local area, ground them up, and manufactured rubber mats. These mats were used for agricultural applications, ice rinks, gyms, and pick-up truck beds. If you are in the Recreational Flooring industry, you will likely recognize the name SportFloor – our trademark since 1972 under which we market all of our Recreational Flooring products.

Today, NWR is one of the largest rubber mat manufacturers in the world. We own and operate manufacturing facilities in Ontario, British Columbia, and Beijing. Our products are distributed around the world.

Caring for the environment is a core part of who we are. In North America alone, we recycle rubber from several states and provinces, diverting tens of millions of pounds of rubber each year from landfills or incineration. Many of our products carry very high LEED scores, as they are made up of a high concentration of recycled content, and are recyclable at the end of their own useful life.

We have spent over four decades working alongside our customers to gain a better understanding of their needs, and to figure out how to improve the products that we manufacture for them. Although we have made some mistakes along the way, we have always stood behind what we have sold, and have continually worked to improve our products to ensure that we are delivering the best value possible to our customers.

NWR was founded on the principles of hard work, honesty, determination, environmental stewardship, and ensuring that we do everything possible to take care of our customers. And while the business has grown and changed significantly over the years, the core values and principles that we espouse today remain unchanged.

If you are already a business partner – thank you! We value the strong partner relationships that we have and look forward to strengthening those relationships in the years to come.

If you are not yet a partner of North West Rubber’s – we would welcome the opportunity to get to know you and explore if there is anything that we can do to help your organization be the best that it can be!


Leighton Friesen
President and CEO